The three ways in which I believe businesses around the world are using social media effectively are:
1. Interacting with followers by re-tweeting or commenting on their posts about the organization. For example, a follower may post something nice about your business that you want to communicate with them further. That promotes good business etiquette.
2. Posting pictures of their employees of having a great time in the business. This provides a huge impact on people that might consider on working for the organization. For example, an employee posts pictures with other employees having a great time and therefore provides possible feedback from the employee’s friends about working there.
3. Providing some links to certain projects that the company’s doing to interest the followers. For example, a company may be working on a certain project to promote their business. Giving a link to that certain project with pictures and other data may have people give out brief discussions as to how they think the business should go about that project.
The company that I am working for right now, Cutco, does not have a social media reference via Facebook or Twitter located on their home page. To go off track here, Cutco is such a great place to work with delightful employees and custodians. They should definitely have their business qualities and satisfactions on the Social Medias to attract cutomers as well as employees. I will probably bring that up to my manager to see what he thinks about that and how we can incorporate the Social Media into the company. Social Media is the type of thing, I think, that will never go away or become extinct as long as people are using it constantly wherever they go.
Zach Tarbell 